Communication Design in a developing country with its varied cultural heritage has a vital role to play in the national development. The emphasis is on meeting the unmet communication needs for the community, for which normally resources are not readily available. 

The programme envisages developing graduates with better maturity in handling communication design problems, a deeper understanding of aesthetic aspects, and generating methods and processes for solving communication problems. The emphasis is to become a creative problem solver who can effectively use various design methods. The course is at an advance level to create communication design designer with greater analytical and problem solving capabilities. The students are given opportunities to learn new skills and to advance their level of understanding. They can also specialize in one of the many areas of communication design like typography, information visualization, interaction design, video/film making, exhibition design, animation, photography, etc.

Design and research work are directed at improving and advancing the current state of communication design in the country. The preference during the programme is for doing work of permanent value.