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Introduction Course Contents Design Project Faculty Who will benefit? Registration
Signages play an important role in directing and informing the public. Developments in new technology and processes in the recent years have thrown open alternatives that make signages increasingly more economically viable as well as aesthetic. This workshop on signage design intends to throw light on these issues. With examples of the potentials and the actual applications of these technologies and processes, we expect to be able to demonstrate how signages can now be made more durable and their development time (the product-to-market run) shrunk. The workshop (with its daily lectures, discussions and hands-on training) will have three major components: (i) sessions outlining the issues of sign communication, symbol design, information structuring, directional navigation and signage trends across the decades - to allow the participants a brief grounding of the theoretical aspect of signages; (ii) followed by sessions dedicated to the practical issues of the manufacture and fabrication of signage systems. With players from the signage industry offering examples, from the ground, of applications of materials and processes made possible by the recent technologies; (iii) and each day's lectures and discussions on these subjects culminating with the experts and the participants working on an actual signage design problem. The workshop will close with these design solutions being presented and discussed for feedback from signage experts from the industry and faculty members from the Industrial Design Centre (IDC), and the feedback recorded on video for future documentation on the Web.
- Design Methodology - Symbols and Signages - Visual Ergonomics - Materials and Specifications - Typography for Signage - Case studies in Signage design
· Participants will form groups and work on a specific signage design project of their choice.. On the last day, these design solutions will be presented and discussed with the faculty.
The workshop will include sessions by the faculty of the Industrial Design Centre (IDC) at IIT Bombay: Prof. Ravi Poovaiah Prof. N Sadhu Prof. Sreekumar Dr. Ajanta Sen Apart from this, many professionals from the field of Signage Design in India will be conducting sessions with the participants in this workshop. K Kishore Babu, CEO, Composite Technologies Sudarshan Dheer, Graphic Designer, Dheer Consultants Yogesh Dandekar, Product Designer
The workshop is meant for all professionals involved in the design and production of signages. This will include graphic designers, product designers, architects, interior designers, engineers and manufacturers of signages. In short, the workshop should be of particular interest to those from the advertising industry, building industry, print industry, manufacturing industry and firms pursuing industrial design and architecture. Institutions teaching architecture and design as well as students and artists will also find the workshop as a useful refresher course. Organisations would particularly benefit from the workshop by sending in a team of professionals to learn collectively from real life case studies, new techniques and tips and the theoretical aspects of design principles.
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