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COURSES

ID 639 - Design Management and Professional Practice

( Prof. Anirudha Joshi & Prof. B.K. Chakravarthy )

Designer attributes. Setting up a design office. Finding clients. Business correspondence. Brief and briefing. Letter of contract. Professionalism and Ethics. Costing design and fee estimation. Management of Design Process. Human factor in managing design / team work. Role of staff designer in R&D activities. Design Evaluation. Patent and Design Registration laws / procedure. Seminar on a topic related to Design Management.

Lectures & workshop
for Senior VC & PD Batch ( year 2003)

  1. Introduction to Design Management- Prof. K. Munshi
  2. Time management: Prof. Anirudha Joshi
  3. Managing design & Best practice in Human factors international:
    Apala Lahiri Chavan, Managing Director, HFI India
  4. Costing: Prof. Anirudha Joshi
  5. Learnings from Dubba walas: Mr. Ram Agarwal
  6. Intellectual property rights and design: Prof. Ram Ganguly
  7. Innovation and collaborative Design: Prof B.K.Chakravarthy
    Screening and discussion: CII conference proceedings video
  8. Lectures on (i) Design Strategy (ii) Creativity: Prof.B.K.Chakravarty
  9. Workshop on Case Study based Learning: Mr. TVP Chowdry

Seminar on a topic related to Design Management.

download (to read for exam)

  1. Fees charging: Vaibhav and Ajay Desai
  2. Marketing Design: Vidhya and Anand Nair
  3. Design Ethics: Nikhil and Anand
  4. Pubic Relations: Mohini and Sherline
  5. Murphy's laws: Prashant and Kiran Kulkarni
  6. PERT / CPM: Chakravarthy and Abhijith
  7. Brand Identity: Siddharth
  8. Project Feasibility: Deepak and George
  9. Design Practice Models: Viswanath and Kiran kumaran
  10. Leadership and Team Work: Shalaka and Gautham
  11. Collaborative Design: Hemant and Anupama
  12. Global Brands and Local Markets: Ram Brijesh and Pudi
  13. Organizational Behaviour : Krishna and Rashmin
  14. Chicken soup: Sindhu and Dipti
  15. How Designers Manage Time : Milouni and Darshan


Text/References :

Farr, Mihael, Design Management, Hoddar and Stoughton, London, 1966. Goslet Dorothy, The Professional Practice of Design, Batszford, London 1971. Pulos, Arthur, The American Design Ethic, MIT, USA, 1983. Pulos, Arthur J, Contract Selling Industrial Design Services, Office of Design, Department of Industry, Trade and Commerce, Ottawa, 1975. MM Andereasen, Integrated Product Development, IFS Publications Ltd. / Springer Verlag, Berlin, 1987. Abbott Howard, Safer by Design, Design Council, London, 1987. Brustein David & Frank Stasiowski, Project Management for the Design Pr0fessional, Whitney Library of Design, New York, 1982. Staurt W Rose, Achieving Excellence in Your Design Practice, Whitney Library of Design, New York, 1987. Gorb, Peter, Ed. Living by Design, Lund Humphries, London 1978. Jones Christopher, Design Methods, John Wiley & Sons Ltd, 1970. Oakley, Mark (Ed.), Design Management – a Handbook of Issues and Methods, Basil Blackwell Ltd. 1990. Case studies by Design Management Institute, USA

RESOURCES

The Wadhwani Foundation set up by another distinguished alumnus of IITB, Dr Romesh Wadhwani, is promoting entrepreneurship education, research, experiential learning and incubation through the National Entrepreneurship Network (NEN). IIT Bombay is a founder member of NEN, and has received grants for accomplishing NEN objectives. Entrepreneurship and Technology Showcase are major initiatives planned for entrepreneurship promotion and intends to bring together faculty, entrepreneurs, alumni and Venture Capitalists on a common platform. The Enterprise Resource Centre in SINE is set up with the assistance from NEN.

Enterprise Resource Center

The resource center will be a repository of information and knowledge required generically by all starts ups. The primary objective of ERC is to generate and manage knowledge essential for start-ups. A representative list of kind information that would be covered in is:

  • Starting an organization

    • Evaluating team, self, technology and product

  • Market Research

    • Understanding the requirements of the market for their product, leading to customization of technology and products

  • Sales and Marketing

    • Sales strategy, selling techniques, database of companies, marketing tools, best practices etc.

  • Finance and money

    • Business Plan guide, how to attract venture funding, financing options, managing cash flows

  • People

    • How to hire people with “right” capabilities?, HR consultants lists, How to work with part-timers and students etc.

  • Legal

    • Lawyers, Chartered accountants, IP protection agencies, patent filers, support in starting a company (registration, formation, name selection etc)

  • Local Resources

    • Networking forums, Educational organizations, Industry Associations and mentors discussion forums etc

  • Publications and Best Practices

    • Information of common interests, entrepreneur guides

  • Technology

    • Access to library and other resources and information on various issues of or related to technology in a start-up (e.g. Technology transfer or some specific technical problem).

Through ESRC SINE will strive to provide a wide array of support and services for technology commercialization. Through entrepreneur education it will provide a clear pathway from innovation to market. It will offer assistance throughout the process, helping evaluate the commercial value of an innovation, connecting faculty with experienced entrepreneurs who have the track record necessary to attract outside funding, and offering pre-seed awards to help move innovations to the commercial stage. Following activities have been thought of so far

      Technology Assessment: Staff members of SINE will work with faculty and industry at an early stage, to evaluate the potential commercial value of innovations and determine the appropriate commercialization route -- whether licensing of the technology to an existing company or formation of a start-up company.
      Commercialization Workshops and Seminars: Workshops and seminars explaining topics such as intellectual property protection, the licensing procedure, the company start-up process and what venture capital firms look for in investments.
      Networking events/ Roadshows/ Showcases: For technologies that could form the basis for fast-growth start-up companies, SINE will make a direct connection to the marketplace through organizing networking events/ showcases to bring together faculty and experienced entrepreneurs who will use their market knowledge to evaluate innovations and build new companies on those that meet a demonstrated commercial need. With these events and also participation in other such networking events we plan to create opportunities for fund-raising and partnership for the ventures on IIT Bombay technologies.
      Pre-Seed Awards: The gap between research result and commercial product is often quite significant. Among the largest of the obstacles is the need for pre-seed financing to generate a prototype or proof-of-concept needed to show the commercial potential of an innovation. SINE Pre-Seed Awards will help bridge that gap, offering the funding needed to advance the technology and make the resulting company attractive to investors.
      Association with other similar organizations: Creating and catalyzing networking forums would help entrepreneurs to learn and provide support to each other.