1.
Core team with sole responsibility for innovation will increase
the probability of generating innovative new product ideas.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
2.
A core team with the sole responsibility to generate, trigger, monitor
and develop innovative ideas would lead to free flow and exchange
of ideas.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
3.
Participation of top management in the core team would play a role
in organization’s ability to innovate.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
4.
The cross-functional nature of the enterprise wide team would generate
ideas across disciplines
Strongly Agree
Agree
Partly Agree
Marginally Agree Do Not Agree
5.
Involving the members of enterprise wide team would minimize any
unforeseen problems which could arise at later stages of product
development phase.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
6. The collaborative model would help in leveraging the synergy
of the organization to capture, evaluate, and develop innovative
product ideas.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
7.
External networked members (e.g. suppliers, research organizations,
users, academics etc.) will play critical role in triggering innovative
product ideas.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
8. Users being part of the external team would lead to product ideas
better suited for the market.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
9. Including totally unrelated partners (who are not related with
the present business in any obvious way) in the external networked
team will contribute towards radically different innovative product
ideas.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
10. Information sharing with the customers, suppliers and subcontractors
in the external team would result in identifying new product opportunities.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
11. The model for innovation can be adapted
to your company for generating innovative product ideas.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
12. The collaborative model would help in generating and managing
innovative product ideas as a strategic resource that could be used
in future.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
13. The collaborative model would provide the organization with
a structure for information collection and distribution.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
14. The collaborative model would help in speedy decision making
about the feasibility of innovative product ideas.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
15. The collaborative model has novel approach that gives new insights
about a process that can generate innovative product ideas.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
16. The collaborative model can be implemented easily with the existing
infrastructure of your organization. The collaborative model can
be implemented easily with minimal costs.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
17. Having a dedicated team to drive innovation would fetch organizations
rich dividends in terms of better products.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
18. Enabling different sets of people with different skills, values
and priorities to work together would help in building upon one
another’s ideas.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
19. The collaborative model would de-bureaucratize the structure
aiding in innovative product idea generation.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
20. The collaborative model would increase information sharing by
breaking down the traditional barriers.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
21. The collaborative model would help in evaluating potential of
innovative product ideas due to collective wisdom.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
| |
Section-C:
Idea generation steps |
Idea generation steps: Idea generation
needs different levels of creative inputs for the evolutionary idea
generation process. It is essential to divide the complete process
into steps which will help in putting the right creative attitude
for each stage. The collaborative model proposes to divide the idea
generation process in four steps , (1) Concept creation and generation,
(2) Concept focus and evaluation, (3) Concept detailing, (4) Concept
refinement and finalization to make it more manageable and have
better control over it. Figure 5 represents the division controlled
and coordinated by the core team.
Figure 5: The four steps of idea
generation
1. Concept Creation and Generation: The
development and creation of new and wild ideas by using various
methods of creativity to come up with a very large number of concepts.
2. Concept Focus and Evaluation: Using the design strategy
approach by enlisting top management support a framework is developed
looking at the core values and core competency of the organization.
Using this framework the concepts are clustered, grouped and evaluated.
3. Concept Detailing: Detailing of ideas, converting
the fuzzy concepts into usable consumer oriented ideas.
4. Concept Refinement and Finalization: This is final evaluation
and selection of the concept or concept cluster for integration
into the integrated product development cycle.
22. Dividing the product idea generation
process into steps would lead to better control for generating creative
inputs.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
23. Dividing the product idea generation
process would help in step wise evolution of concepts.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
24. Division of idea generation process
into steps would help in better management of the collaborative
process.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
25. Contribution of ideas at different stages
of idea generation would result in focused creativity.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
26. The first stage of innovative product
idea generation completely dedicated for generating radically new
ideas would lead to a wide variety of ideas.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
| |
Section-D:Visual
Representation of Ideas: |
|
Visual Representation of Ideas: Information
shared about an innovative product idea during interaction would
be richer if represented visually. Proposed model draws heavily
from the Industrial Design methodology of ideation, based on the
concept of creative visual thinking which could be extended to the
collaborative network for creative idea generation. In addition,
the collaborative model suggests that sketching or computer aided
representation of ideas are more effective for visualization, and
incite creative triggers in a collaborative network. It also would
result in a very effective interaction due to the tangible nature
of the represented idea and also at the same time help in generating
a lot of doubts and discussions which help in evolution of the ideas.
27. Representing the product ideas visually
(3D CAD models, Sketches etc.) would help in step wise evolution
of the idea as members can relate to the ideas better.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
28. Use of visual representation technique
will lead to effective communication between the members of collaborative
network.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
29. Use of visual representation of ideas
would help in getting better feedback from other members who are
involved in the idea generation process.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
30. It would be easy to build upon ideas
if their representation is aided by visual clues.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
31. Visual representation of ideas at different
idea generation steps would help in inculcating more innovative
inputs.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
32. Visual representation of product ideas
would enable companies to identify and resolve manufacturing issues
while in a virtual state.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
33. Use of visual representation would help
in the reduction of physical prototypes.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
34. By making decisions based on digital
models, companies can save development time.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
35. By taking decisions on digital models,
companies can save on development costs.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
36. Collaborative visualization would serve
as the common language for multidisciplinary teams.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
37. Direct involvement of users in the idea
generation team would help in addressing their needs effectively.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
| |
Section-E:Flexibility
in the Collaborative Model |
|
Flexibility in the Collaborative Model: The
Collaborative model for innovation is flexible on various dimensions.
It is flexible in the operations and performance activities. It
is flexible as the members of the collaborative network vary depending
on the project. Further, it provides flexibility in the mode of
communication to be used for the purpose of collaboration.
38. Involving different set of members on rotational basis for different
projects would be effective in producing innovative product ideas.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
39. Engaging different unrelated partners
(who are not related with the present business in any obvious way)
in the network would bring new perspective for innovative product
ideas.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
40. A flat hierarchical structure of the
core team, irrespective of the structure of the organization would
be better for idea generation process.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
41. Having members on rotational basis in
external networked team would lead to variety of insights for developing
new product ideas.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
42. Flexibility in choosing the members
of external networked team (depending on the project) would help
in customization of the network for innovative product idea generation.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
43. The model gives flexibility to the members
of the network to work across stages of the idea generation phase.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
44. Flexibility regarding use of different
modes of communication would increase inputs for innovative idea
generation.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
45. A web-based data base system for information
sharing that will include all the members of the collaborative network
would help in innovative product idea generation.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
46. Flexibility in the use of different
modes of communication would allow increased participation from
members of collaborative network.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
47. Giving total responsibility of posting
all the data in the web-centric data base to the Core team would
streamline the innovative product idea generation process.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
48. Adaptable roles and responsibilities
of network members would lead to better insights for innovative
product idea generation.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
49. The external environment in which the
organization is operating influences the motivation for innovation.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree
50. Direct interaction between members of
Enterprise wide cross-functional team and External networked team
would lead to generation of innovative product ideas.
Strongly Agree
Agree
Partly Agree
Marginally Agree
Do Not Agree