Collaborative New Product Idea Management
A Flexible Model for Innovation
Questionnaire

Current research proposes a methodology that uses a collaborative network of expertise from within and outside the organization for innovative product idea generation. The network would help in assimilating diverse knowledge and rich experience scattered across the enterprise and outside, resulting in valuable inputs right at the ideation phase of new product design.

Figure 1: Collaborative Model for Innovation


The model consists of three teams:

1.Core Team: The core team’s main responsibility is innovative idea generation, creativity, visual representation and coordination of the collaborative network for innovation. Fig. 2 represents the core team wherein the lower half of the circle represents the primary requirement of expertise, and depending upon the company profile any expertise from the top half of the circle could be added.

Figure 2: Composition of the Core Team

2. Cross-functional Enterprise Wide Team: The enterprise wide team consists of people, who are experts in their functional areas. They would provide valuable insights to the core team for innovative new product idea generation. Figure-3 enlists the minimum number of functional areas needed for representation in the enterprise wide team. This could vary depending on the profile of the enterprise.

Figure 3: Members of Enterprise wide Cross-functional Team

3. External Networked Team: External networked team would consist of people with varied expertise. They would bring in broader perspective, new knowledge and wide experience to the collaborative network. This team would play a very critical role in triggering and evaluating creative ideas. The probable members included in the team are described in the exhibit.

Figure 4: Members of Networked External Team

 

Section A: The proposed
Collaborative Model for Innovation



Considering the above Collaborative model for Innovation please select one of the option from the given scale to record your response on the following scale.

5-Strongly Agree,   4-Agree,   3-Partly Agree,   2-Marginally Agree,   1-Do Not Agree

1. Core team with sole responsibility for innovation will increase the probability of generating innovative new product ideas.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

2. A core team with the sole responsibility to generate, trigger, monitor and develop innovative ideas would lead to free flow and exchange of ideas.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

3. Participation of top management in the core team would play a role in organization’s ability to innovate.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

4. The cross-functional nature of the enterprise wide team would lead to cross fertilization of Ideas.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

5. Involving the members of enterprise wide team would minimize any unforeseen problems which could arise at later stages of product development phase.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

6. The collaborative model would help in leveraging the synergy of the organization to capture, evaluate, and develop innovative product ideas.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

7. Direct involvement of users in the idea generation team would help in addressing their needs effectively.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

8. Including totally unrelated partners (who are not related with the present business in any obvious way) in the external networked team will contribute towards radically different innovative product ideas.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

9. Information sharing with the members like customers, suppliers and subcontractors of the external team would help in identifying new product opportunities.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

10. The collaborative model for innovation can be implemented by your company for generating innovative product ideas.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

11. The collaborative model would help in generating and managing innovative product ideas as a strategic resource that could be used in future.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

12. The collaborative model would help in fast decision making about the feasibility of innovative product ideas.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

13. The collaborative model has novel approach towards innovation.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

14. The collaborative model can be implemented easily by incurring minimal costs.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

15. The collaborative model would de-bureaucratize the structure, aiding in innovative product idea generation.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

16. The collaborative model would help in evaluating potential of innovative product ideas due to collective wisdom.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

 

Section-B: Idea generation steps


Idea generation steps:
Idea generation needs different levels of creative inputs for the evolutionary idea generation process. It is essential to divide the complete process into steps which will help in putting the right creative attitude for each stage. The collaborative model proposes to divide the idea generation process in four steps , (1) Concept creation and generation, (2) Concept focus and evaluation, (3) Concept detailing, (4) Concept refinement and finalization to make it more manageable and have better control over it. Figure 5 represents the division controlled and coordinated by the core team.


Figure 5: The four steps of idea generation


1. Concept Creation and Generation:
The creation and development of new and wild ideas by using various methods of creativity using inputs from the collaborative network.
2. Concept Focus and Evaluation:
Using the design strategy supported by top management a framework is developed looking at the core competency and future growth of the organization. Using this framework the concepts are clustered, grouped and evaluated.
3. Concept Detailing: Detailing of ideas, converting the fuzzy concepts into concrete product ideas.
4. Concept Refinement and Finalization:
The concepts are further refined and evaluated; and selected concept or concept cluster is integrated into the product development cycle.

 

17. Dividing the product idea generation process into steps would lead to better control for generating creative inputs.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

18. Dividing the product idea generation process would help in step wise evolution of concepts.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

19. Division of idea generation process into steps would help in better management of the collaborative process.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

20. The first stage of innovative product idea generation completely dedicated for generating radically new ideas would lead to a wide variety of ideas.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

 

Section-C: Visual Representation of Ideas:

Visual Representation of Ideas: Information shared about an innovative product idea during interaction would be richer if represented visually. Proposed model draws heavily from the Industrial Design methodology of ideation, based on the concept of creative visual thinking which could be extended to the collaborative network for creative idea generation. In addition, the collaborative model suggests that sketching or computer aided representation of ideas are more effective for visualization, and incite creative triggers in a collaborative network. It also would result in a very effective interaction due to the tangible nature of the represented idea and also at the same time help in generating a lot of doubts and discussions which help in evolution of the ideas.

21. Use of visual representation technique will lead to effective communication between the members of collaborative network.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

22. Use of visual representation of ideas would help in getting better feedback from other members who are involved in the idea generation process.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree


23. It would be easy to build upon ideas if their representation is aided by visual clues.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

24. Visual representation of ideas at different idea generation steps would help in inculcating more innovative inputs.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

25. Visual representation of product ideas would enable companies to identify and resolve manufacturing issues while in a virtual state.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

 

Section-D: Flexibility in the Collaborative Model

Flexibility in the Collaborative Model: The Collaborative model for innovation is flexible on various dimensions. It is flexible in the operations and performance activities. It is flexible as the members of the collaborative network vary depending on the project. Further, it provides flexibility in the mode of communication to be used for the purpose of collaboration.

 

26. Involving different set of members on rotational basis for different projects would be effective in producing innovative product ideas.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

27. Engaging different unrelated partners (who are not related with the present business in any obvious way) in the network would bring new perspective for innovative product ideas.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

28. Flexibility in choosing the members of external networked team (depending on the project) would help in customization of the network for innovative product idea generation.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

29. Flexibility regarding use of different modes of communication would increase inputs for innovative idea generation.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

30. A web-based data base system for information sharing that will include all the members of the collaborative network would help in innovative product idea generation.

Strongly Agree Agree Partly Agree Marginally Agree Do Not Agree

 
Section-E: Demographic Information:

1. Designation:
2. Total Years of Experience:
3. Name of department:
4. Name of Organisation:
5. Last years turn over (in crores)
   E-mail (optional)
 


 

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