ID 639 - Design Management and Professional Practice
( Prof. Anirudha Joshi & Prof. B.K. Chakravarthy )

Designer attributes. Setting up a design office. Finding clients. Business correspondence. Brief and briefing. Letter of contract. Professionalism and Ethics. Costing design and fee estimation. Management of Design Process. Human factor in managing design / team work. Role of staff designer in R&D activities. Design Evaluation. Patent and Design Registration laws / procedure. Seminar on a topic related to Design Management.

Lectures & workshop
for Senior VC & PD Batch ( year 2003)

  1. Introduction to Design Management- Prof. K. Munshi
  2. Time management: Prof. Anirudha Joshi
  3. Managing design & Best practice in Human factors international:
    Apala Lahiri Chavan, Managing Director, HFI India
  4. Costing: Prof. Anirudha Joshi
  5. Learnings from Dubba walas: Mr. Ram Agarwal
  6. Intellectual property rights and design: Prof. Ram Ganguly
  7. Innovation and collaborative Design: Prof B.K.Chakravarthy
    Screening and discussion: CII conference proceedings video
  8. Lectures on (i) Design Strategy (ii) Creativity: Prof.B.K.Chakravarty
  9. Workshop on Case Study based Learning: Mr. TVP Chowdry

Seminar on a topic related to Design Management.
(to read for exam)

  1. Fees charging: Vaibhav and Ajay Desai
  2. Marketing Design: Vidhya and Anand Nair
  3. Design Ethics: Nikhil and Anand
  4. Pubic Relations: Mohini and Sherline
  5. Murphy's laws: Prashant and Kiran Kulkarni
  6. PERT / CPM: Chakravarthy and Abhijith
  7. Brand Identity: Siddharth
  8. Project Feasibility: Deepak and George
  9. Design Practice Models: Viswanath and Kiran kumaran
  10. Leadership and Team Work: Shalaka and Gautham
  11. Collaborative Design: Hemant and Anupama
  12. Global Brands and Local Markets: Ram Brijesh and Pudi
  13. Organizational Behaviour : Krishna and Rashmin
  14. Chicken soup: Sindhu and Dipti
  15. How Designers Manage Time : Milouni and Darshan

Text/References :

Farr, Mihael, Design Management, Hoddar and Stoughton, London, 1966. Goslet Dorothy, The Professional Practice of Design, Batszford, London 1971. Pulos, Arthur, The American Design Ethic, MIT, USA, 1983. Pulos, Arthur J, Contract Selling Industrial Design Services, Office of Design, Department of Industry, Trade and Commerce, Ottawa, 1975. MM Andereasen, Integrated Product Development, IFS Publications Ltd. / Springer Verlag, Berlin, 1987. Abbott Howard, Safer by Design, Design Council, London, 1987. Brustein David & Frank Stasiowski, Project Management for the Design Pr0fessional, Whitney Library of Design, New York, 1982. Staurt W Rose, Achieving Excellence in Your Design Practice, Whitney Library of Design, New York, 1987. Gorb, Peter, Ed. Living by Design, Lund Humphries, London 1978. Jones Christopher, Design Methods, John Wiley & Sons Ltd, 1970. Oakley, Mark (Ed.), Design Management – a Handbook of Issues and Methods, Basil Blackwell Ltd. 1990. Case studies by Design Management Institute, USA


academics | projects | resources | personal details