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COURSES
ID 639 - Design Management and Professional
Practice
( Prof. Anirudha Joshi & Prof. B.K. Chakravarthy )
Designer attributes. Setting up a design office. Finding
clients. Business correspondence. Brief and briefing. Letter of
contract. Professionalism and Ethics. Costing design and fee estimation.
Management of Design Process. Human factor in managing design /
team work. Role of staff designer in R&D activities. Design
Evaluation. Patent and Design Registration laws / procedure. Seminar
on a topic related to Design Management.
Lectures
& workshop
for Senior VC & PD Batch ( year 2003)
- Introduction
to Design Management- Prof. K. Munshi
- Time
management: Prof. Anirudha Joshi
- Managing
design & Best practice in Human factors international:
Apala Lahiri Chavan, Managing Director,
HFI India
- Costing:
Prof. Anirudha Joshi
- Learnings
from Dubba walas: Mr. Ram Agarwal
- Intellectual
property rights and design: Prof. Ram
Ganguly
- Innovation
and collaborative Design: Prof B.K.Chakravarthy
Screening and discussion: CII conference proceedings video
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Lectures on (i) Design Strategy (ii) Creativity: Prof.B.K.Chakravarty
- Workshop
on Case Study based Learning: Mr. TVP
Chowdry
Seminar
on a topic related to Design Management.
download  
(to read for exam)
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Fees charging: Vaibhav and Ajay Desai
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Marketing Design: Vidhya and Anand Nair
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Design Ethics: Nikhil and Anand
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Pubic Relations: Mohini and Sherline
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Murphy's laws: Prashant and Kiran Kulkarni
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PERT / CPM: Chakravarthy and Abhijith
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Brand Identity: Siddharth
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Project Feasibility: Deepak and George
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Design Practice Models: Viswanath and
Kiran kumaran
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Leadership and Team Work: Shalaka and
Gautham
- Collaborative
Design: Hemant and Anupama
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Global Brands and Local Markets: Ram
Brijesh and Pudi
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Organizational Behaviour : Krishna and
Rashmin
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Chicken soup: Sindhu and Dipti
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How Designers Manage Time : Milouni
and Darshan
Text/References : 
Farr, Mihael, Design Management, Hoddar and Stoughton, London, 1966.
Goslet Dorothy, The Professional Practice of Design, Batszford,
London 1971. Pulos, Arthur, The American Design Ethic, MIT, USA,
1983. Pulos, Arthur J, Contract Selling Industrial Design Services,
Office of Design, Department of Industry, Trade and Commerce, Ottawa,
1975. MM Andereasen, Integrated Product Development, IFS Publications
Ltd. / Springer Verlag, Berlin, 1987. Abbott Howard, Safer by Design,
Design Council, London, 1987. Brustein David & Frank Stasiowski,
Project Management for the Design Pr0fessional, Whitney Library
of Design, New York, 1982. Staurt W Rose, Achieving Excellence in
Your Design Practice, Whitney Library of Design, New York, 1987.
Gorb, Peter, Ed. Living by Design, Lund Humphries, London 1978.
Jones Christopher, Design Methods, John Wiley & Sons Ltd, 1970.
Oakley, Mark (Ed.), Design Management – a Handbook of Issues
and Methods, Basil Blackwell Ltd. 1990. Case studies by Design Management
Institute, USA
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