Key insights into the target population
• Different user groups: 25 million (or expected 38 million) constitutes a non-homogeneous
group (figure 4)
• Different priorities: Income is insufficient to describe affordability or housing need
• Need for range of products: Each user group exhibits unique choices and requires its own
housing solution
Our focus: housing as means of affordable living (figure 5)
Our Proposal (based on collaborative consumption)
#1. Redevelopment or green field model: (figure 6-8)
• Mix of offerings for different user groups: rehab + serviced rental model
• High rise Incremental: optimal densification
• Equal importance to initial (development) costs and operating costs
#2. Retrofit Kifayati Seva hub model: (figure 9-10)
• Affordable, serviced facilities for slums or resettlement colonies
• Fully or partly off-the grid hubs
• Deployed through service providers, franchisee, SHG models
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