Affordable Housing

Urban India: The Housing Challenge

• 25 million: estimated housing shortage in 2012
• 99 percent shortage in EWS and LIG segments
• Affordability gap between market offerings and incomes (figure 1)

Current Approach

• Densify disproportionately (figure 2)
• Reduce construction costs
• Scale down spaces and strip down finishes (figure 3)
Current focus: How to minimize costs and land footprint Our Approach

Our Approach

Affordable housing as a distinct consumer/ product segment
• Look beyond ‘less income implies less’
• Create specific solutions for the 25 million strong target group
• Keep low income groups on high value land

Prof. Uday Athavankar

Architect Prasad Anaokar
Architect Ameya Athavankar

M : +91 98192 08930
E :


Key insights into the target population

• Different user groups: 25 million (or expected 38 million) constitutes a non-homogeneous
group (figure 4)
• Different priorities: Income is insufficient to describe affordability or housing need
• Need for range of products: Each user group exhibits unique choices and requires its own
housing solution
Our focus: housing as means of affordable living (figure 5)

Our Proposal (based on collaborative consumption)

#1. Redevelopment or green field model: (figure 6-8)
• Mix of offerings for different user groups: rehab + serviced rental model
• High rise Incremental: optimal densification
• Equal importance to initial (development) costs and operating costs

#2. Retrofit Kifayati Seva hub model: (figure 9-10)
• Affordable, serviced facilities for slums or resettlement colonies
• Fully or partly off-the grid hubs
• Deployed through service providers, franchisee, SHG models