Sumant M. Rao

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Professor, IDC, IIT Bombay

- An engineer, designer and an animator, he has 13 years experience in the field of animation, and special effects filmmaking.
- Because of his experience, he has been a consultant to Discreet, (a Canadian based company, that makes leading animation, editing and compositing software) and Tata Elxsi India Limited.
- In this capacity he has trained a large number of the manpower that produces animation and effects in the country today.
- He was the Director and one of the founding members of Animagic, a company with a sterling reputation for the quality of it’s work, be it traditional animation, computer graphics, special effects or illustration and design for print and the internet.

Some of Animagic’s projects include:

RAJU & I - This 30 min film based on the UN Conventions on the Rights, has won this years National Award for ‘Best Animation’ apart from 13 international awards at festivals around the world.

EKLAVYA - Animagic is currently involved in the concept and storyboards along with supervising and executing the Special Effects for this upcoming Vidhu Vinod Chopra film.

CHAKACHAK - The studio animated a child’s nightmare for this film by Sai Paranjpye.

HEY RAM - The film won the National Award for the Best Effects.

PEPSI - Animagic supervised and executed the special effects and animation on the latest PEPSI commercial on air starring Shah Rukh Khan as a snake charmer.

AFTER HRS - Animagic has designed and created the packaging for this soon-to-be launched show on the Zee Networks.




Contact details:
Industrial Design Centre,
Indian Institute of Technology,
Powai, Mumbai 400076