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The
   Des-tionary
      of
         Design

 

Aesthetic What I like (see also Kitsch)

Analysis
A technique of measuring the temperature of animals. Has nothing to do with design

Apple
The ultimate temptation for a designer as in "An Apple a day keeps the IBM away"

Art
Anything you can get away with

Art Works
Rarely

Art Nouveau
Literally new art - out of style since 1890 (see also Futurism)

Asymmetry
A device for measuring the intelligence of donkeys (from ass and matron ( Greek)for measure) (don't see Symmetry)

Attention Holding Device
Usually a women

Balance
Something all designers lose sometime or the other

Beauty
The lie in the eye of the beholder                                    

Bibliography
Books that I ought to have read.or The list of books available on this topic in the library. or A recursive term - A bibliography is made up of other bibliographies

Bold / Individualistic Approach
Didn't do any data collection

Calligraphy
Art form that reminds us that one must never cry over spilt ink

Chairman
Someone who knows nothing of what is going on during a presentation

Chaos
Two or more designers

Closure
the mind of the designer after generating the first concept

Colour Scheme
What remains in the paint glass after the previous guy has mixed his paints

Combination
A couple working together on a project actually meant for one person

Communications Design
The art and practice of making unlookable what was already unintelligible

Composition
An essay

Concepts
Things made after finalization of product or design to show that a lot of work has been done

Consumer
The man who matters to the sales department but not to the designer

Continuity
The repetition of a single style in various forms by a designer irrespective of the problem

Contrast
The difference in payment between a new and an established designer

Creative
whimsical (see also Creativity)


Creativity
Method of achieving the whimsical (see also Creative)

Cubism
Art movements that treats them as though they were blockheads

Culture Free Product
A Bastard

Dadaism
The art of getting away by sheer muscle power (dadagiri)

Data Collection
Something done to justify travel and photography expences. Entails intense literature survey through Design journals, books, etc., to find previous solutions to the problem at hand

Design
used in plural as designs eg., "He has designs on the clients money"

Designer
(n) A person involved in the above

Design Brief
A job of undercover fashion designer

Design Terminology
Something that helps in making a successful presentation (see also Presentation)

Documentation
Planning for show off

DTP
A movement that aims at achiving Death To Printers

Dummy
Designers view of his client

Elegance of solution/ simplicity
Refusal to do hard work

Ergonomics
Yet another character created by Goscinny and Uderoz

Experimental
Absolutely useless (see also Innovative)

Exploded
View
A plaster model that fell down

Extension
Uneasy way out or An easy way out

Fade In
The realization that ones favorite design concept cannot work

Fade Out
Something that happens to designer when he works late into the night

Figure and Ground
The amount charged for the design (the Figure) and the reasons for the same (the Ground)

Final Design Solution
The point at which you stop thinking

Foams
Something the manufacturer/Printer does when he sees your design

Form
Slips of paper to be filled out for official use. Usually in various colours (see also Product Form)

Futurism
Art movement that went out of style in 1920 (see also Art Nouveau)

Gestalt
A dinner table pleasantry usually spoken with the mouth full. Means Get Salt

Gradation
Pattern of grades received by a class after end semester evaluation

Grey Value The moral sense of designer

Grid
Something done to lions eg., He grid his lions for the fight

Guide
Someone who doesn't

Hi-Light
Saying hello to a bulb

Hi-tec image
Something that sells or Something the profs do not understand

I-con
A designer's admission of guilt

IBM PC
A rather in-Personal computer

Injection Moulding
The ultimate solution to all Product Design production problems

Innovative
Useless

Jargon
Something a designer uses to get away with his designs

Kitsch
What others like

LaserWriter
A machine which has raised the standard of letters home (see also toner)

Lateral Thinking
Thinking while lying down-sleeping

Macintosh Computer
A machine which calculates the dimensions of raincoats

Market Research
Reading up all the Sunday supplements

Mass Appeal
A case of sour grapes for most designers

Mental Block
Outgrowth on a designers neck in place of a head

Methodology
Something that tells you what went wrong (after it went wrong) but can never help you get it right in the first place

Minimalism
More through less

Mock-up Model
Design concept meant to make fun of the client

Mouse Pad
Usually a hole in the wall

Negative Space
The amount of working space available to the design team in most companies

Organic Architecture
Architecture taken over by the natural elements - namely in ruins

Organic Design
Design that is aimed at succeeding in the above

Origami
High Fidelity (see also Polygamy)

Originality
Copying from some unknown designer

Perception
An attribute all designers lack

Perspective
Something else all designers lack

Point of Visual focus
Usually the feminine model used to advertise the product

Polyesters
Lots of esters in a row

Polygamy
Low fidelity (see also Origami)

Presentation
To make a mountain out of a molehill

Problem Identification
The most important part of the design process.Comes after Problem Solution

Problem Solution
The stage before Problem Identification. or a bitter syrup

Product cycle
Anything from uni-cycle to multi-cycle (including Bit and Tri cycles of course)

Product form
Slips of paper that you fill in order to register for product design courses

Project report
The Official story or The only truly creative part of the entire project

Proximity
The probability of signing for someone else in the attendance register

Quality
Something always lost in the race against time

Registration
Something printers do at the beginning of the semester

Similarity
The strange commonality between your design and one that appeared in a design journal two weeks ago

Specifications
Little cryptic squiggles on drawings to make whole thing look complicated

Symmetry
place where all designs go to at the end Toner A knob on a record-player

Trend
Something all designers like to set but end up following

Typography
The art of letter writing (though not necessarily better writing)

Ulm
The beginning of all our problems. Pronounced as zulm

Unity
Something a design group never has

User
Hypothetical creature whose profile changes along with the product being designed

Visual Communication
Something that has to be explained verbally to be understood visually

Visual Impact
Expression on the clients face when he sees the bill or the product

Wire Frame Model
A very skinny lady advertising a product
Xerox Copy Cat

Yen
Somthing that give a designer enthusiasm (specially to participate in Japanese competitions)

Zen
Nothing to do with design though designers argue to the contrary

ZZZ
The usual reaction to a presentation

Compiled by Punyashloke Mishra (VC 1988-90) with a little help from his friends

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