Sensibol Audio Technologies

The project started with observing and analysing and finding problems in the existing design of interfaces of www.gaonaweb. com – a product of SensiBol Audio Technologies Pvt. Ltd. This was done by “Usability Evaluation” via “Think Aloud” testing with an appropriately chosen number of users. The problems were compiled based on Jesse James Garrett’s layers of User Experience. The ideation process that followed lead to many solutions catering to almost all the layers of User Experience and several iterations of the solution were made. Visual design, logo design, and a mascot cum interactive assistant were successfully completed and reviewed.