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Exterior Styling of a Small Car
Guide: Prof. B.K. Chakravarthy
Co-guide: Prof. Nishant Sharma
India is seen as a high potential emerging automobile market across the globe. There has been a significant rise in the number of youngsters purchasing small cars. The youth population living in cities has an active lifestyle. They are very passionate, focused and energetic and feel the need to express themselves through the things they own. The project aims at exploring the possibilities of styling on a small car platform with reference to India. The objective is to create a product that successfully positions itself in the current competitive market by virtue of its styling and form – a vehicle that the youth connects with. The styling and form of my final concept addresses the aspirations of the young professional, which forms the target user group. The form embeds the essential styling elements which they like to associate themselves with.
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