ICICI Securities web portal for Institutional Investors.

Guide: Vivek Trilokinath,
           Payal Mehta

I worked with the Entrepreneur group of ICICI Securities to develop their research portal for institutional investors. The aim of this project was to study their retail portal, www.icicidirect.com, in detail and formulate strategies to package it differently for institutional clients. Institutional investors, unlike intraday traders who track irregularities in the market, are mostly long term investors. The stability of a company’s financials, its performance in the sector and the authenticity of a recommendation are important triggers to invest in a stock. These insights were taken forward while designing the navigation and page layout of the web portal.