Enhancing the experience of consuming news on the move; Google India.

Guide: Sreejith Unnikrishnan
           Prof. Pramod Khambete

Consuming news on the go is a relatively new phenomenon with the only parallel in history being portable transistors. The other difference is that news is today being pulled rather than being pushed. The user today wants news to be customized heavily. Moreover, Google is an aggregator of content. Thus we have limited flexibility to edit and present content. This project is an attempt to identify patterns in a news story as well as understand the news personalisation needs of a user with time. Users were classified into three types - beginners, casual readers and regular readers for this study.