Point of Purchase Display System for Khadi Gram Udyog
Today's shopper looks for an experience beyond the selling and buying. The inspiration for the project came from the various shopping environments a person is exposed to and the different kinds of experiences one goes through in those environments. The new shops and kinds of shopping have exposed the consumer to a value added shopping experience. The consumer is more aware and demanding. Point of Purchase display is probably the cheapest option available with the company to advertise and increase sales.
Khadi Gram Udyog was chosen as a potential Indian organization that has the ability to do well with a good point of purchase design.
The design looks at creating an experience with the focus on the products rather than the display system itself. The design derives itself from the identity and goals of ‘khadi' as a brand and as an organization, interwoven with the aspirations of today's consumer.