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     . Schedule

'New Product Innovation'

3 day Seminar course
8th - 10th of August 2018 from 9.30am - 5.30 pm
at IDC, IIT Bombay


New Product Innovation is the first of our seminar courses on 'Innovation by Design' which acquaints you with three key aspects of product innovation- creative ideation, collaboration and a checklist for innovation. The course thus equips you with the basic tools of thinking out of the box in order to come up with new, successful products. Ideas are the very seed of innovation. Creative ideation is where innovation originates and finds direction. In this course, we will share with you valuable research-based insights on creativity in product innovation. Working with the help of analogies is a key aspect of ideation discussed in this context. Ideas can turn into innovative products only when designers come out of the confines of their own imagination to work with other people who are skilled in different domains. Collaborative working has become most essential in the present world of rapid change and technological variation. Such a process of innovation can hardly be without its challenges. In order to anticipate, minimize and meet these challenges at different stages in the process of innovation, it is important that innovators have a ready checklist containing critical minute points that go a long way in making a new product innovative.

Course Content/lectures

Each of the three components of the course will be taken up in detail during the course with relevant case studies.
You will also get a unique opportunity to visit and be part of the innovation and research labs across IITB and witness high end research conducted here. This will give you a competitive edge with new research and knowledge.


Day 1: Creative ideation
Day 2: Collaboration towards innovation
Day 3: Checklist for innovation

Visit to labs

Day 1: Shenoy Innovation Studio
The Shenoy Innovation Studio has been set up at Industrial Design Centre, IIT Bombay to create a paradigm shift in design, so that the student projects can be nurtured to innovation.
Nanotechnology lab

A lab which develops expertise, establishes long-term research capabilities, and makes IIT Bombay the nation’s hub for nanoscience and nanotechnology related activities

Day 2: Betic lab
BETiC (the Biomedical Engineering and Technology (incubation) Centre) facilitates the rapid translation of innovative ideas from surgeons into high‐quality and low‐cost medical devices suitable for local manufacture and use.

Day 3: SAIF lab
SAIF, IIT Bombay which is an integral part of IIT Bombay, houses a variety of major analytical instruments which are operated and maintained by a dedicated and qualified group of Scientists and Engineers.


Core faculty- Prof B K Chakravarthy
Visiting faculty from other departments

Who will benefit

This course is for innovators and change-makers at all levels: Marketing managers, CEOs, R&D personnel and entrepreneurs in a range of fields may benefit from may benefit from this course. Students of engineering, management and related areas will also find this course useful.


The registration fee for the 3 day workshop rates are as follows:
Early bird After 1st August 2018
Rs. 30,000/- Rs. 35,000/-

Please register using the link given below

You are welcome to use any of the options below to pay
1.By DD/Cheque in favour of "The Registrar, IIT Bombay" to the address of the course coordinator Below
2 .Pay online using this link
3. On the spot during the Seminar on production of letter from concerned institute/industry/NGO with DD/Cheque in favour of "The Registrar, IIT Bombay


Kindly arrange for your own accommodation. Given below is a suggested list of nearby hotels.

Meluha the Fern, Hiranandani Gardens,Powai
Rodas Hotel, Powai
The Beatle, Powai
The Ramada, Powai

Contact details

If you have any queries, please contact:
Ms. Bhavna Nabar
Industrial Design Centre
IIT Bombay
Powai Mumbai- 400 076, India
Phone: +91 (22) 2576 4822
Mobile: +91 9136024822

Course Coordinator
Prof. B. K. Chakravarthy
Institute Chair Professor
IDC School of Design, IIT Bombay
Powai, Mumbai - 400 076 (INDIA)
Tel.: +91 (22) 2576 7860
Fax.: +91 (22) 2576 7803

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