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Visual Communication Course Content:
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DE 613 Visual Language Syntactics  
DE 615 Studies in Typography  
DE 617 Introduction to Advanced Photography  
DE 619 The Speaking Image  
DE 621 Media Technology  
DE 623 Visual Design  
DE 625 Introduction to Filmmaking  
DE 627 Indian thought and tradition  
DE 651 Sketching & Anatomy 1  
DE 614 Design Workshop  
DE 616 Introduction to user studies  
DE 618 Semantics and communication theory  
DE 612 Design Issues  
DEP 602 Communication Design Project  
DE 701 Visual Ergonomics and Human Perception  
DE 703 Arts design and society 1  
DE 707 Design Research Methodologies  
DEP 701 M.Des Project 1(Mid May-Mid June)  
DEP 703

M.Des  Project 2 (July – Nov)

DE 702 Arts Design and Society 2*  
DEP 706 Design research seminar  
DEP 702 M.Des Project 3(From Dec- May)(Stage 1 & 2)  




#DE 613 Visual Language Syntactics
Relationship between syntactic, semantics and pragmatics. Viewpoints, point of reference and framing. Relationship of colour, form and meaning. Explorations in visual abstraction. Study of Visual Language ?? critical study of visual elements, features and principles. Exploration and creation of complex and meta patterns. Analysis of Aesthetics- the structure of Appearance. Form in nature, Exploration of visual images with analogies from nature.
Text/ References:
• Gail Greet Hannah, Elements of Design, Princeton Architectural Press, 1 July 2002
• Hoffman, Armin; Graphic design manual, Principles and Practice. Arthur Niggli Publisher, Multilingual edition. October 1, 2001
• Proctor, R.M.; The principles of pattern, Dover Publications Inc.; Revised edition edition(28 January 1991)
• Wong, Wucius; Principles of Form and Design, Wiley Publications, (1 September 1993)
• Frutiger, Adrian; Signs and Symbols: Their Design and Meaning by, Ebury Press; New edition edition (12 November 1998)
• Itten, Johannes; The Art of Color: The Subjective Experience and Objective Rationale ofColor, Wiley Publications, December 1997.
• Kepes, Gyorgy; Language of Vision, Dover Publications Inc. (1 December 1995)
• Elam, Kimberly; Geometry of Design: Studies in Proportion and Composition, PrincetonArchitectural Press (1 August 2001)
• Hall, Edward Twitchell; The Hidden Dimension, Publisher: Anchor; Reissue edition (1September 1990)
• Bachelard, Gaston; Jolas, Maria (Translator); The Poetics of Space, Publisher: BeaconPress; Reprint edition (April 1, 1994)
• Livio, Mario; The Golden Ratio: The Story of PHI, the World302222s Most AstonishingNumber, Publisher: Broadway Books; Reprint edition (September 23, 2003)

# DE 615 Studies in Typography
Study of Typography. Study of Indian Language scripots. History, Classification, Anatomy and usage of various letterforms. Theoretical and applicable principles of communicating with letterforms. Multi lingual Typography. Expressive Typography. Compositions with type. Calligraphic Experiments in Indian Language scripts. Exploration of three dimensional features of letter forms. Typography in different contexts like Books, Mailers, New media, Posters, Signages, Motion graphics etc. Study of grids and layouts.
• Naik, Bapurao.S; Typography of Devanagari. Directorate of Languages,. 1971.
• Ruder, Emil; Typography, a manual of Design, Verlag Niggli AG; 7th Revised edition(March 1, 2001)
• Schmid, Helmut: The Road to Basel, 1997.
• Bringhurst, Robert; The elements of typographic Style. Hartley and Marks, 2nd edition(December 1, 1996)
• ISBN-0-88179-133-4.Ruder, Emil; Typography. A Manual of Design. Niggli Verlag; 4th edition (9 August2008)
• Gerard Unger: While You`re Reading, Mark Batty Publisher (January 2006)
• ISBN-13: 978-0976224518Otl Aicher: Typographie, Wilhelm Ernst & Sohn Verlag fur Architektur und technischeWissenschaften (November 4, 1988)
• ISBN-13: 978-3433020906Jost Hochuli: Detail In Typography, Hyphen; 1 edition (February 27, 2008)
• ISBN-13: 978-0907259343Hekmut Schmid, Shinkosha, Seibundo; Typography Today. IDEA special issue, 1980.
• Elam, Kimberly; Expressive Typography. The word as image, John Wiley & Sons Inc (1December 1989).
• Bain, E.K; Display, Typography, Focal Press (April 17, 1970).
• McLean, Ruari; Manual of typography. Thames and Hudson, (November 1, 1980).
• Ruegg, Ruedi & Frohlich, Godi: Basic Typography, Academy Editions Ltd (a division ofJohn Wiley & Sons Ltd.) (April 1974)
• Schmid, Helmut; Typography Today, Seibundo Shinkosha (1 July 2016)
• Lupton, Ellen; Thinking with type : a critical guide for designers, writers, editors, and students. New York : Princeton Architectural Press (September 2, 2004).
• Helmut; The road to Basel. Helmut Schmid Design, 1997.
• Samara, Timothy; Making and breaking the grid : a graphic design layout workshop.Gloucester : Rockport Publishers (May 1, 2005)
• Jute, Andre; Grids : the structure of graphic design. Crans-Pres-Celigny : Rotovision, (June1, 1997)
• Hurlburt, Allen; Grid : a modular system for the design and production of newspapers, magazines, and books. Van Nostrand Reinhold Company, 1978.
• Muller-Brockmann, Josef; Grid systems in graphic design. Niggli Verlag; 6th edition(1 January 1999)

DE 617 Introduction to Advanced Photography
Lens, Focal Length, Exposure (Shutterspeed, Aperture, ISO), Depth of Field, Histogram, Picture Styles, RAW image, Digital Imaging, Sensor, Crop Factor, Light Metering (Incident, Reflected), Photographic Documentation, Studio Lighting, Flash Photography, Tabletop photography, Master Photographers, Relevance of Zone Systems in Digital Photography.
• Andrews, Philip & Langford, Michael, Langford`s Starting Photography: The Guide toCreating Great Images, Focal Press; 6 edition (24 October 2008)
• Hirsch, Robert, Light and Lens: Photography in the Digital Age, Focal Press; 2 edition(April 30, 2)Page, David A. & Zakia, Richard D., Photographic Composition: A Visual Guide, FocalPress; 1 edition (October 11, 2010)
• Hunter, Fil & Biver, Steven & Fuqua, Paul, Light Science and Magic: An Introduction toPhotographic Lighting, Focal Press; 4th edition (September 8, 2011)
• Zakia, Richard D., Perception and Imaging: Photography302227A Way of Seeing, Focal Press;4 edition (4 March 2013)
• Berger, John, Ways of Seeing, Penguin Books; TV tie-in ed edition (1 December 1990)
• Arnheim, Rudolf, Visual Thinking, University of California Press; Second Edition, Thirty- Fifth Anniversary Printing edition (April 16, 2004)
• Child, John, Studio Photography: Essential Skills, Focal Press; 4 edition (August 18, 2008)
• Frye, Michael, Digital Landscape Photography: In the Footsteps of Ansel Adams, FocalPress (January 20, 2010)

# DE 619 The Speaking Image

Keyframes from the history of visual art Keyframes from the history of literature The past, the present and the future of the image The illustrated text The illuminated image
Texts / References
• Subhramanyan K.G., The Magic of Making, Seagull, 2007
• Marcus Leonard, The Art of Reading, Penguin Penguin Group USA, 2005/08/18
• Ranciere Jacques, The Future of the Image, Verso; Reprint edition (2 February 2009)
• Spitz Ellen Handler, Inside Picture Books, Yale University Press; New edition edition (1September 2000)
• Sinha Gayatri, Indian Art: An Overview, Rupa (1 July 2003)
• Barnet Sylvan, Cain William, A Short Guide to Writing about Literature, Longman; 12 edition(July 8, 2011)
• Bowles John, Painted Songs and Stories, Indian National Trust (January 28, 2011)

# DE 621 Media Technology

Introduction to various digital technologies used in communication design Designing for internet and communication devices, its limitations and possibilities Pixel perfect design, use and importance of digital artifacts Designing for print media Constraints and possibilities in modern printing process Study of production methods of books, new papers, magazines etc. Study of packaging using different materials. Handling print projects through digital media. Digital format image manipulation, Colour correction, font management, colour proofing etc.
Texts / References:
• Lule, Jack, Understanding Media and Culture: An Introduction to Mass Communication, Flat World Knowledge, 1 March, 2.Lister, Martin, Dovey, Jon, Kelly, Kieran, Grant, Iain, Giddings, Seth, New Media: A Critical Introduction, Routledge; 2 edition (January 28, 2009)
• Krug, Steve, Don`t Make Me Think: A Common Sense Approach to Web Usability, NewRiders; 2 edition (18 August 2005)
• Ware , Colin, Visual Thinking: for Design, Morgan Kaufmann Publishers In (9 April 2008)
• Pipes, Alan. Production for Graphic Designers, Laurence King; 5 edition (2 Mar. 2009)
• Sarkar, Narendra Nath, Art and Print Production, Oxford University Press (July 15, 2008)
• Pipes, Alan. Production for Graphic Designers, Laurence King; 5 edition (2 Mar. 2009)
• Sarkar, Narendra Nath, Art and Print Production, Oxford University Press (July 15, 2008)

# DE 623 Visual Design

The focus of this course will be acquire an ability to identify a visual design problem. Understand the factors that directly or indirectly influence the visual design problem. Design methodology ??Study in the phases of process from analysis through synthesis an evaluation. To be able to develop a program for investigation of problem. To be able to think from the audience point of view and to construct communicable messages for the audience through various media.
• Ian Noble Russell Bestley; Visual Research, AVA Publishing; 2nd edition (November 1,2011)
• H Kumar Vyas; Design - The Indian context, National Institute of Design (2000)
• Helen Armsstrong; Graphic Design Theory - Reading from the field, PrincetonArchitectural Press; 1 edition (March 11, 2009)
• Ellen Lupton; Graphic design thinking : Beyond Brainstorming, Princeton ArchitecturalPress, (27 July 2011)
• Karl Gerstner; Designing Programmes; Lars M303274ller Publishers; 3rd, rev. and enlarged ed. edition (November 14, 2007)
• Ken Garland; A word in your eye, University of Reading,Department of Typography & Graphic Communication (1 November 1996)

# DE 625 Introduction to Filmmaking
Pre-production, Developing Story, Script Writing, Story Board, Production, Camera, Shooting Strategies, Camera Movements, Steadicam, Sound Recording, Post Production, Editing, Sound Design, Color Correction, Transcoding, Film Theory, History, Regional Movies.
• Ascher, Steven & Pincus, Edward, The Filmmaker`s Handbook: A Comprehensive Guide for the Digital Age, Plume; 4 Rev Upd edition (27 Nov. 2)
• Ray, Satyajit, Our Films, Their Films, Sangam Books Ltd (1 Jan. 2001)
• Rodriguez , Robert, Rebel without a Crew, Plume Books Sep - 1996 (1709)
• Katz, Steve, Film Directing Shot by Shot: Visualizing from Concept to Screen, MichaelWiese Productions; 1 edition (6 April 2011)
• Murch, Walter, In the Blink of an Eye, Silman-James Press,U.S.; New edition edition (1September 2001)
• Mascelli, Joseph V., The Five C`s of Cinematography: Motion Picture Filming Techniques, Silman-James Press,U.S. (1 October 1998)
• Andersson, Barry, Geyen, Janie L., The DSLR Filmmaker302222s Handbook, John Wiley & Sons, Inc., 2Kolker, Robert, Film, Form, and Culture, McGraw-Hill Inc.,US (1 September 2001)

# DE 627 Indian Thought and Tradition
Visual Art ?? Traditional and contemporary schools of Indian Art, folk art Oral Traditions from the ancient to the present Music ?? Classical (Hindustani & Carnatic), Semi-classical, Folk, Fusion Dance ?? Classical, Folk, Contemporary Theatre ?? Traditional (Natashastra), Contemporary, Puppet Theatre Science ?? An understanding of the scientific approach to everything and the holistic approach to it and how it influenced all aspects like health, architecture, management and even the arts. Post independence understanding of India as a nation and bridging the wealth of the past with the potential of the future. Reflection of this exposure to the question ?? What is or what can be called ??Indian?? Design
• Iyer Bharatha K., Indian Art-a Short Introduction, Stosius Inc/Advent Books Division; Reprint edition (1 December 1983)
• Gandhi Indira, Eternal India, Allen & Unwin (1 August 1980)
• Boner, Sharma Baumer; Vastusutra Upanishad, Motilal Banarsidass Publishers; 3rd Revised edition edition (2000)

# DE 651 Sketching and Anatomy-1
To become fluent with capturing the human and animal formProportions, structure, volume and shading techniques
• John.V.Vanderpoel, The Human Figure, Dover Publications; 2nd edition (24 April 2)
• George.B.Bridgman, Bridgman302222s Life, Drawing Dover Publications Inc.; New edition edition (5 June 1972)
• Betty Edwards, The New, Drawing on the Right Side of the Brain, HarperCollins; New edition edition (5 November 2001)
• Betty Edwards, The New, Drawing on the Right Side of the Brain, Souvenir Press Ltd (30April 2003)
• Stephen Missal, Exploring Drawing for Animation (Design Exploration Series), (Paperback) Delmar Cengage Learning (31 Oct. 2003)

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