# DE 601 Introduction to studio photography
Lens, Focal Length, Exposure (Shutterspeed, Aperture, ISO), Depth of Field, Histogram, Picture Styles, RAW image, Digital Imaging, Sensor, Crop Factor, Light Meter (Incident, Reflected), Studio Lighting, Flash Photography, Tabletop Photography.
• Andrews, Philip & Langford, Michel, LangfordStarting Photography:The Guide to Creating Great Images, Focal Press; 6 edition (24 October2008)
• Hirsch, Robert, Light and Lens: Photography in the Digital Age, Taylor& Francis Group, 2.Page, David A. & Zakia, Richard D., Photographic Composition: A VisualGuide, Focal Press, 2011
• Hunter, Fil & Biver, Steven & Fuqua, Paul, Light Science and Magic: An Introduction to Photographic Lighting, Focal Press, 2Zakia, Richard D., Perception and Imaging: Photography - A Way of Seeing, Focal Press, 2013.
• Berger, John, Ways of Seeing, Penguin, 1990.Child, John, Studio Photography: Essential Skills, Focal Press, 2008.
# DE 603 Presentation and communication skills
Introduction to presentation methods and technologies. Understanding and creative applications of these media. Design principles for creating presentations, slides and report writing. Creative writing, articulation, narration exercises. Final Project: Documentation and presentation exercise.
Texts / References:
• Ludlow, R. And Panton, F., "The Essence of Effective Communication", Prentice Hall, (June 1993)
• Quirk, Randolph and Sidney, Greenbaum, : "A University Grammar of English", Paperback-1 Jan 2006
• Guffrey, Mary E., "Essentials of Business Communication", South-Western College Publishing; 9th Revised edition edition (20 February 2)
• Raman, Minakshi and Sharma, S., "Technical Communication: Principles and Practice", Oxford; Second edition (28 April 2011)
• Rodrigues, M. V., "Effective Communication", Himalaya Publishing HouseMcCarthy, Michael and Felicity O`Dell, "English Vocabulary in Use", Cambridge University Press, (March 28, 1998)
• Jones, Daniel, "The Pronunciation of English", Universal Book Stall, 1992.
# DE 637 User Studies
Gathering user data through observation and contextual interviews Interpreting interviews with team members, creating work models (Flow, sequence, culture, physical, artefact etc.) Consolidating data across users with techniques such as affinity diagrams and personas Using data in the design process Comparison of contextual interview to other techniques such as survey research, focus groups, Rapid Assessment Procedure, task analysis.
• Beebe, James; Rapid Assessment Process; Rowman & Littlefield (2001)
• Beyer, Hugh; Holtzblatt, Karen; Contextual Design: Defining Customer Centered Systems; Morgan Kaufmann (8 December 1997)
• Hackos, JoAnn T; Redish, Janice C., User and Task Analysis for Interface Design; Wile(3 March 1998).
• Handwerker, W. Penn; Quick Ethnography; Altamira Press (2002)Mike Kuniavsky; Observing the User Experience, Morgan Kaufmann (2003)
• Wendell J, Holtzblatt K, Wood S, Rapid Contextual Design, Morgan Kaufmann (2004)
# DE 605 Workshop Skills
It is a lab course. Hands-on and practical experience based exercises to be done by students under expert supervision.
Introduction to workshop safety, best practices and workshop discipline and rules. Introduction to workshop machines and hand on operation of each tool Introduction to prototyping materials, processes, and prototyping techniques. Modern prototyping technologies and working with CAD. Painting and Finishes Prototyping a product
# DE 607 Studies in Form 1
Introduction to 2 dimensional and 3 dimensional form. Radii manipulation in 2D and 3D form Exploration of surface textures in different materials. 2 and 3D Form transition. Exploration of form to develop imagination and insight. Use of metaphors to generate new forms. Concept of family of forms. Introduction to 3D geometry. Basic 3D Forms: cube, tetrahedron, octahedron etc. And their imaginative use in generating complex forms and structures. Use of combinatrics as a method of 3D form generation. Form, material and process relationship.
• Itten, Johannes; The Art of Color: The Subjective Experience and Objective Rationale of Color, John Wiley & Sons; 1 edition (December 1997)
• Hannah, Gail Greet; Elements of Design, Princeton Architectural Press, 1, July 2002
• Byers, Mel; The Design Encyclopaedia, Publisher: John Wiley & Sons Publications, (8 August 1994)
• Livio, Mario; The Golden Ration: The Story of PHL, the World302222s Most Astonishing Number, Publisher: Broadway, 2003.
# DE 609 Product Design 1
Design Definitions and Design Spectrum Product Attributed ?? Function and Emotion Product configurations and Component relationships (component Matrix) Introduction to Design Research Product Analysis ?? Diachronic, Synchronic Understanding and Analysis ?? Diachronic, Synchronic Understanding and Analyzing contexts, parallel situations, future situations Understanding modularity and modular systems ?? 3D lattice and structures Design of Modular System ?? abstract design Process of conception and its documentation Seminar and exercises related to above topics
• Jones, J.C : Design methods: Seeds of human futures, Wiley inter science, London, 1992.
• Gorb, Peter, Ed. Living by Design, Lund Humphries, London 1978.
• M.M Andereasen, Integrated Product Development, IFS Publications Ltd. / SpringerVerlag, Berlin, 1987.
• Asimow Morris; Introduction to Design, Prentice Hall, Englewood Cliffs, N.J., 1962.
• Pulos, Arthur, The American Design Ethic, MIT, USA, 1983.
• Roozenburg and Eekels, Product Design: Fundamentals and Methods, Publisher: JohnWiley & Sons Inc; New Ed edition, 1995
• Ulrich, Karl T., Eppinger, Steven D.; Product Design and Development, McGraw-Hill1995, 2000, 2004
• Goodrich, Kristina; Design Secrets: Products: 50 Real- Life Projects Uncovered - IndustrialDesigners Society of America, Publisher: Rockport Publishers June 2001
• Cagan, Jonathan; Vogel, Craig M.; Creating Breakthrough Products: Innovation fromProduct Planning to Program Approval, Publisher: Financial Times Prentice Hall; 2002
• Rouse, William B.; Design for Success: A Human- Centered Approach to DesigningSuccessful Products and Systems, Publisher: Wiley-Interscience; January 8, 1991
# DE 611 Elements of Design
An introduction to basic elements: Line, texture, colour, form, symmetry, balance, scale, mass, unity and variety.Concept of visual language and visual designIntroduction to Gestalt Laws, composition and figure and ground relationship.Introduction to concept of negative space.Use of symmetry. Generation of patterns and textures using simple elements.Introduction to typography and fonts.Use of grids in graphic composition.Colour circle, colour combinations and its dimensions: hue, value and chroma.Colour meanings in traditions and psychological use of colours.
• Gail Greet Hannah, Elements of Design, Princeton Architectural Press (1 July 2002)
• Itten, Johannes; The Art of Color: The Subjective Experience and Objective Rationale ofColor, John Wiley & Sons; 1 edition (December 1997)
• Kepes, Gyorgy; Language of Vision, Dover Publications, 1 December 1995
• Elam, Kimberly; Geometry of Design: Studies in Proportion and Composition, PrincetonArchitectural Press (1 August 2001)
• Lawlor, Robert; Sacred Geometry: Philosophy and Practice (Art and Imagination), Publisher: Thames & Hudson, 1989
• Hall, Edward Twitchell; The Hidden Dimension, Publisher: Anchor; Reissue edition, 1990
• Bachelard, Gaston; Jolas, Maria (Translator); The Poetics of Space, Publisher: BeaconPress; Reprint edition, 1994
• Livio, Mario; The Golden Ratio: The Story of PHI, the World302222s Most Astonishing Number, Publisher: Broadway, 23 September 2003
• Jute, Andre; Grids : the structure of graphic design. Crans-Pres-Celigny : Rotovision, 1996.
• Presentation and comm skills (documentation, report, ppt etc)Workshop skills (advanced model making and prototyping)
# DE 627 Indian Thought and Tradition
Visual Art ?? Traditional and contemporary schools of Indian Art, folk art Oral Traditions from the ancient to the present Music ?? Classical (Hindustani & Carnatic), Semi-classical, Folk, Fusion Dance ?? Classical, Folk, Contemporary Theatre ?? Traditional (Natashastra), Contemporary, Puppet Theatre Science ?? An understanding of the scientific approach to everything and the holistic approach to it and how it influenced all aspects like health, architecture, management and even the arts. Post independence understanding of India as a nation and bridging the wealth of the past with the potential of the future. Reflection of this exposure to the question ?? What is or what can be called ??Indian?? Design
• Iyer Bharatha K., Indian Art-a Short Introduction, Stosius Inc/Advent Books Division; Reprint edition (1 December 1983)
• Gandhi Indira, Eternal India, Allen & Unwin (1 August 1980)
• Boner, Sharma Baumer; Vastusutra Upanishad, Motilal Banarsidass Publishers; 3rd Revised edition edition (2000)
# DE 663 Sketching 1
Exercises on lines, curves to improve the hand mind coordination. 1, 2 and 3 point perspectives. Theory and examples form nature. Drawing of objects from outdoor. Exercises for improving observation and visual memory.
• Edwards, Betty; New Drawing on the Right Side of the Brain, Publisher: Tarcher; 2002
• Powell, Dick; Design Rendering Techniques: A Guide to Drawing and PresentingDesign Ideas, Publisher: North Light Books, 1996
• Caplin, Steve; Banks, Adam; The Complete Guide to Digital Illustration, Publisher: Watson 302226 Guptill Publications, 2003
• Demers, Owen; Digital Texturing & Painting, Publisher: New Riders Press; Bk & CD- Rom edition, 2001
• Pogany, Willy; The Art of Drawing, Publisher: Madison Books, 1996.
• McKim, Robert; Experiences in Visual Thinking, Publisher: Brooks/ Cole PublishingCompany, 1980.
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