B K Chakravarthy can't look at things around
him without getting ideas for making them work better and easier to use.
Janaki Krishnamoorthi talks to the mind behind the Z-shaped petrol
pumps that have sprouted around the city.
"The reasonable man adapts himself to the world. The unreasonable
man persists in trying to adapt the world to himself. Therefore all progress
depends on the unreasonable man," observed Bernard Shaw in Man
and Superman.And B.K. Chakravarthy is an unreasonable young man.
This 29-year old industrial designer, who developed L&T's popular
Z-line petrol pump, wants to change and improve several products and services.
With an almost child-like enthusiasm, Chakravarthy lists out myriads of
things he would like to change - right from the postal service and railways,
to refrigerators and telephones.
He cannot
look at things - even if it is just a bus stop where he is waiting for
a bus - without thinking of possible modifications he could make, to
make them more user friendly. It is this unquenchable thirst for innovation
and compelling urge to create and change things that has prompted the
young designer to bid farewell to the corporate world and move over
to the academic field. He quit L&T and joined IIT Delhi, as part
of a team that will set up the Industrial Design Centre at Delhi.
One
of his dream projects is to change the postal service in India which
according to him is starved of design inputs. "Take for instance
the sorting of letters. I have seen people squatting down and sorting
the letters horizontally, which is very inconvenient to the sorter,
who throws the letters and sometime they fall into the wrong lot. Instead
if we can provide him with a vertical sorting rack it will be more effective
and convenient", explains the designer. And that is not all. He
wants to make the post boxes modular, change the post man's bags, the
interior of the post offices, and so on.
But
are people, particularly government agencies, open to such innovation?
"The little feedback I have shows that even the government organisations
are looking for changes. And with the World Bank in the picture there
is plenty of scope",says Chakravarthy.
A first
class (distinction) mechanical engineering graduate from Osmania University,
Hyderabad, Chakravarthy obtained his Master of Design from IDC, Bombay,
in 1989. Immediately, three major industrial corporations offered him
a position. Chakravarthy chose L&T because they had a definite project
for him - developing a new petrol pump, strikingly different both aesthetically
and functionally.
The
ex-L&T designer explains why and how he arrived at the 'Z' shape
for the gasoline dispenser :"Since petrol pumps belong to the automobile
industry I felt that they should depict motion and speed. This is why
I used a sloping column making the pump active. Since the active forces
in a design have to be balanced to eliminate the uncomfortable feeling,
ladded the supportive base. To me the pump resembles a dance form -
the hand and leg movements of a dancer. A dancer always balances her
movements. If she stretches out her left hand in front, then she balances
it by stretching out her right hand or one of her legs backwards ".
His
ex-boss at L&T, Rusi Master (SDP Manager) considers Chakravarthy
to be very creative, enthusiatic and persevering. And according to Chakravarthy
the L&T management gave him total support."At L&T the management
is aware of the importance of design. But there are companies where
people think of a designer as a guy who just gives colour and shape
to a product. But we are not here to do plastic surgery alone, though
we do not mind doing that also."
Winning
over colleagues to his point of view is not a difficult task for Chakravarthy
either."He works very well in a team because he is flexible enough
to accommodate others views. This is very essential for a person working
in a corporate kind of situation where the relationships with your colleagues
are horizontal" , opines Athavankar.
When
not involved in designing, Chakravarthy repairs products and observes
people at work. "You learn a lot by just observing and you can utilise
the knowledge so gathered at some point or other. When I was in my 10th
standard I saw a car windscreen being fitted. I was fascinated by the
method the guy used - he would pull a string, and the glass with rubber
bindings would neatly fall in place. This memory remained with me all
these years, and I used it in my petrol pump", says Chakravarthy
who has no other hobbies.To him, design is "everything."
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